Personal data means any information about an individual from which that person can be identified. It does not include anonymised data, where the identity and identifying information has been removed.
While our website is designed for a general audience, we will not knowingly collect any data from children under the age of 13 or sell products to children. If you are under the age of 13, you are not permitted to use or submit your data to the website.
The following groups of personal data are collected:
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
Most of the data we collect is provided by you, the customer, when you’re engaging with us and our brand in the following ways:
Direct interactions – you may give us your Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data by filling in forms, entering information online or by corresponding with us by post, phone, email, telephone or otherwise. This includes personal data you provide, for example, when you:
- Create an account or purchase products on our website;
- Subscribe to our newsletter, discussion boards, social media sites or create wish lists;
- Enter a competition;
- Join a GRERIVIAN loyalty programme;
- Complete a voluntary market research survey;
- Contact us with an enquiry or to report a problem (by phone, email, social media, or messaging service);
- Use the “refer a friend” function on our website; or
- When you log in to our website via social media.
Automated technologies or interactions – as you interact with our website, we may automatically collect the following types of data (all as described above): Technical Data about your equipment, Usage Data about your browsing actions and patterns, and Contact Data where tasks carried out via our website remain uncompleted, such as incomplete orders or abandoned baskets. We collect this data by using cookies, server logs and other similar technologies. Please see our Cookie section (below) for further details.
Third parties – we may receive personal data about you from various third parties, including:
- Identity and Contact data from another individual when they purchase an e-gift card for you or use the "refer a friend" function on our website;
- Technical Data from third parties, including analytics providers such as Google. Please see further information in the section entitled ‘Marketing preferences, adverts and cookies’.
- Technical Data from affiliate networks through whom you have accessed our website;
- Identity and Contact Data from social media platforms when you log in to our website using such social media platforms;
- Identity and Contact data from third parties, including organisations (including law enforcement agencies), associations and groups, who share data for the purposes of fraud prevention and detection and credit risk reduction; and
- Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
HOW WE USE YOUR DATA
The legal basis for processing your personal data
We will only collect and process your personal data where we have a legal basis to do so. As a data controller, the legal basis for our collection and use of your personal data varies depending on the manner and purpose for which we collected it.
We will only collect personal data from you when:
- we have your consent to do so, or
- we need your personal data to perform a contract with you. For example, to process a payment from you, fulfil your order or provide customer support connected with an order, or
- the processing is in our legitimate interests and not overridden by your rights, or
- we have a legal obligation to collect or disclose personal data from you.
Uses made of your personal data
Your personal data is used by GRERIVIAN to support a range of different activities. These are listed in the table below together with the types of data used and the legal basis we rely on when processing them, including where appropriate, our legitimate interests. Please be aware that we may process your personal data using more than one lawful basis, depending on the specific activity involved. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Purpose/Activity |
Type of data |
Lawful basis for processing including basis of legitimate interest |
To create an account and register you as a new customer (either directly or via social media). |
Identity Contact |
Consent |
(1) To process and deliver your order including: recording your order details; keeping you informed about the order status; process payments and refunds, collect money owed to us; and (2) to protect our customers, boohoo group companies and website from fraud and theft, which involves automated decision making to assist such fraud prevention and detection. |
Identity Contact Financial transaction |
(1) Performance of a contract with you (2) We consider that fraud detection and prevention (including the use of automated decision making) is in our legitimate interests to ensure that fraudulent transactors are unable to benefit from our services and in the legitimate interest of the public as whole due to the impact of fraud on the consumer market; we also consider it a necessary element of entering into a contract with you that we are able to verify your identity and prevent fraud. |
(1) To manage our relationship with you, including: providing you with any information, products and services that you request from us; (2) notifying you about changes to our services, terms and conditions or privacy notice; (3) asking you to leave a review or take a survey. |
Identity Contact Financial Marketing Communications |
(1) Consent (2) Performance of a contract with you (3) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products and improve our services) |
To enable you to take part in a competition, event, or receive a reward for shopping with us. |
Identity Contact Profile |
Consent |
To enable you to take part in a competition, event, or receive a reward for shopping with us. |
Identity Contact Profile Usage Marketing and Communications |
Where you have decided to enter into a competition or event, for the performance of a contract with you |
To administer, protect and improve our business and our website/app, including: troubleshooting, data analysis, testing, system maintenance, support, data analysis, reporting and hosting of data; setting default options for you, such as language and currency. |
Identity Contact Profile Technical Transaction Marketing and Communications |
Consent |
To deliver relevant website content, online advertisements and information for you; and measure the effectiveness of the advertising provided. |
Identity Contact Profile Usage Marketing and Communications Technical |
Consent |
To use data analytics to: improve our website, products, services, marketing, customer relationships and experiences; and for market research, statistical and survey purposes. |
Technical Usage |
Consent |
To use data analytics to: improve our website, products, services, marketing, customer relationships and experiences; and for market research, statistical and survey purposes. |
Technical Usage |
Consent |
To recommend products, services discounts and offers that may be of interest to you, including to send you such information by email, post or SMS. |
Identity Contact Technical Usage Profile Marketing and Communications |
Consent See further details in the section ‘Marketing preferences, adverts and cookies' |
To inform or remind you by email of any task carried out via our website which remains uncompleted, such as incomplete orders or abandoned baskets. |
Identity Contact Usage |
Consent |
To process and deliver your e-gift card orders including taking payment and communicating with you and/or the nominated recipient if delivered to another person. |
Identity Contact Financial Transaction |
Performance of a contract |
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we wish to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. We may process personal data without your consent, in compliance with the above rules, where this is required or permitted by law.
KEEPING YOUR INFO ON FILE
When it comes to keeping your details on file, we basically hold your personal data for:
- As long as you have an account with us.
- As long as it is needed to provide services to you.
- As long as it is necessary in order to produce support related activities.
In certain cases, we may keep hold of some of your information after you have closed your account, or it is no longer needed to provide the services to you. This type of situation may arise if your details are needed to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions.
MARKETING PREFERENCES
We may send you marketing communications and promotional offers:
- if you have opened an account with us or purchased goods from us, or registered for a promotion or event, and you have not opted out of receiving that marketing (in accordance with your preferences, as explained below);
- by email if you have signed up for email newsletters;
- if you have provided us with your details when you entered a competition and you have consented to receiving such marketing (in accordance with your preferences, as explained below).
We may use your Identity, Contact, Technical, Transactional, Usage, Profile Data and Marketing and Communications Data to form a view on what we think you may like, or what may be of interest to you, and to send you details of products and offers which may be relevant for you.
We will ask you for your preferences in relation to receiving marketing communications by email, post, SMS and other communication channels.
From time to time we may also include with your order, inserts advertising goods, services or offers from other third-party companies that you may be interested in.
In respect of third party marketing communications, we will obtain your express opt-in consent before we share your personal data with any third party for marketing purposes.
You will always have full control of your marketing preferences. If you do not wish to continue receiving marketing information from us (or any third party, if applicable) at any time:
- you can unsubscribe or ‘opt-out’ by using the unsubscribe button and following the link included in the footer of any marketing email; or
- account holders may withdraw their consent by simply logging in to account and editing your ‘Contact Preferences’.
We will process all opt-out requests as soon as possible, but please note that due to the nature of our IT systems and servers it may take a few days for any opt-out request to be implemented.